Tuesday 16 December 2014

What's Your Name?

Today’s post shifts away from night outs and entertainment to a more business focused theme - finding a name for a company. 

There are numerous articles and blogs online that give different suggestions on how to go about this. Here are examples from Entrepreneur and Business Insider(TL;DR - it's not a science, and experts have different opinions on the subject)

The name Livelynight did not come from a simple "AHA!" moment. But rather through a long and tiring process of eyeballing different words. You may get a sense of this process from the image provided.



Livelynight was eventually chosen because the two words described the main goals of what we plan to provide:

Lively 
  • to describe an exciting time
  • also to describe the use of live information

Night 
  • well, it's a service providing ratings of bars

If you're in a similar position then perhaps this method can help. But remember that this is just another opinion. Even worse, it is not an expert opinion (as far as we know).

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